A documentary short following sculptor Lazardo, one of the world's premier sports sculptors, as he creates a life-size bronze statue for the 76ers' training facility. The piece captures the painstaking craft of translating athletic greatness into permanent art — from the initial clay forms to the final bronze casting.
This was storytelling at the intersection of sports and fine art — a subject matter that doesn't naturally live in a team's content ecosystem. The challenge was making it feel like it belonged in both worlds.
I traveled to the sculptor's studio to film the process over multiple sessions. The space was extraordinary — a warehouse filled with half-finished figures, reference photos pinned to every surface, tools scattered across workbenches. It felt like stepping into a Renaissance workshop transplanted to suburban America.
The visual approach was deliberately slow and meditative. Long, unbroken shots of hands working clay. Close-ups of tools carving fine details into facial features. Time-lapse sequences showing a formless mass gradually becoming recognizable. I wanted the audience to feel the patience required — the months of labor compressed into minutes.
The interview with the sculptor anchors the piece. He speaks about the responsibility of capturing someone's likeness in a medium that will exist for centuries. The weight of that responsibility comes through in every careful stroke. I paired his words with shots of the real players in action — the explosive athleticism that the sculptor is trying to freeze in bronze.
The documentary was released to coincide with the statue's unveiling at the 76ers training complex. It was picked up by local media outlets and shared widely on social media, introducing audiences to a side of sports legacy they rarely see. The piece proved that a sports team's content can transcend the game itself.