Flagship events across London, Los Angeles, and New York — not just filmed, but used as production opportunities to capture customer stories, executive content, and marketing material that lives well beyond the event itself.
The event video program evolved from basic coverage into a full content engine. When you fly hundreds of enterprise customers into a room, that's not just an event — it's the best possible environment for customer interviews, executive thought leadership, product demos with live reactions, and culture content that no studio shoot can replicate.
I approach each event with a dual mandate: deliver the expected event content (keynote openers, recap reels, live social cuts) while also running a parallel production track that captures customer stories, executive interviews, and candid moments that feed the marketing pipeline for months after.
Airtable's flagship international event. Traveled to London to produce keynote content, opening videos, and a full event recap — while simultaneously running a customer interview track to capture EMEA-based enterprise stories for the broader marketing pipeline.
The international setting added logistical complexity but also visual richness. London gave the content a different energy than the typical SF or NYC backdrop, and the customer stories had a global perspective that the U.S.-based films couldn't replicate.
The event ends in a day. The content from it should last six months.
Airtable's annual flagship conference — the largest event on the company calendar. Produced keynote openers that set the tone for 10,000+ attendees before the CEO hits the stage. These pieces need to land emotionally in a room that size while also working as standalone content for digital distribution after.
Beyond the opening films, ALF is where the customer interview program is at its most productive. Hundreds of enterprise customers in one place, already energized from the event. The parallel production track captures stories that fuel the marketing pipeline for the rest of the year.
Smaller-scale regional events across Los Angeles and New York. Same production philosophy as the larger conferences — event coverage plus a parallel customer content track — but with a more intimate format that allows for longer, more in-depth interviews and behind-the-scenes material.
The regional events are where some of the best customer stories come from. Smaller audiences mean more access, more time, and more candid conversations.
The keynote opener gets the applause. But the real value is in the 20 customer interviews captured in the hallways and breakout rooms — content that feeds the marketing engine for the rest of the quarter.