Unreal Engine product demos, AI voiceover with ElevenLabs, and production formats that didn't exist at the company before I built them. Proving that 3D rendering and AI-driven production have a place in B2B marketing.
The experimental work at Airtable started as a side project — a proof-of-concept to show that 3D rendering could make product marketing more compelling. The first demo I built in Unreal Engine turned heads internally, and from there it became a legitimate part of the production pipeline.
I also introduced AI voiceover using ElevenLabs, which let us produce polished narrated content without scheduling voice talent or booking studio time. The combination of 3D rendering and AI voice created a one-person production pipeline for product demos that previously would have required an agency, a voice actor, and a 3D studio.
3D-rendered product demo showing Airtable's supply chain management capabilities. Built in Unreal Engine with AI-generated voiceover via ElevenLabs. Blended actual product UI with high-fidelity 3D environments to create something that looks like a product ad but functions as a demo.
This was the piece that proved the format worked. It outperformed traditional screenshare demos in engagement and became a reference point for how the product marketing team approached demo content going forward.
Product demo built entirely in Unreal Engine with AI voiceover for an Airtable AI feature launch. The concept was to present the product in a cinematic 3D environment rather than a flat screenshare, giving the launch content a premium quality usually reserved for consumer tech brands.
The first proof-of-concept that 3D rendering had a place in SaaS marketing. Built solo as an internal experiment and ended up shipping as the launch asset.
CGI product demo exploring how 3D rendering could elevate standard product marketing. High-fidelity environments and product UI composited together to create something that feels more like a commercial than a SaaS walkthrough.
3D-rendered visualization of a marketing supply chain workflow. Part of the ongoing experimentation with how 3D environments can communicate complex operational concepts more effectively than flat screenshares or slide decks.
What started as a proof-of-concept became a production capability. 3D environments, AI voice, one-person pipeline. The tools keep getting better, and the gap between what a single person can produce and what used to require an agency keeps shrinking.